Market Research Firm | Columbus, Ohio | The Strategy Team, LTD

Summertime Sunscreen Statistics

A recent public opinion poll finds that 40% of US residents reportedly do not wear sun screen during the summer. Please don’t be one of these people.

Research in action – projecting demand for a second campus

One of my favorite parts of applied research is… well… its application. Back in 2003, TST helped Columbus State Community College project demand for a second college campus and determine where said campus might be located. We used GIS mapping, surveys and focus groups with students and stakeholders as well as a RDD survey of the four [...]

Expertise and Specialization

We help marketing and communications professionals understand their target audience’s thoughts and feelings regarding a particular brand, product, or service, identify opportunities to improve a current or proposed product or service, segment the target audience to determine greatest growth opportunities, and determine optimal positioning of a particular brand, product, or service.

We help marketing and communications professionals understand their target audience’s thoughts and feelings regarding a particular topic, increase topic favorability via the identification of highly persuasive message concepts, and provide research findings for use in public relations efforts.

We help nonprofit agencies and public sector entities estimate likely need for a particular service or program, measure program effectiveness, and identify opportunities for program improvement / service delivery.

We help expert witnesses conduct survey research focusing on employee/employer actions that are the subject of a class action lawsuit as well as experimental research testing the accuracy of a legal party’s claims.

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Expertise and Specialization