Orie V. Kristel, Ph.D., Principal

Yes, “Orie” is a real name – a family one passed down over four generations. He earned his B.S. from Ursinus College in Pennsylvania and his MA and Ph.D. from The Ohio State University in social psychology, a branch of psychology that specializes in research pertaining to social influence, attitudes and persuasion – a perfect combination for market research. He specializes in both the theory and application of “how to influence others,” the measurement of attitudes, and the construction and application of research designs. When you want to understand and change attitudes and behavior, he’s your man.

When not working, Orie stays active in three major ways. First, he’s father to an energetic, imaginative kindergartner and a happy, playful preschooler. Second, he enjoys handyman work around the house and garage – wiring, plumbing, drop ceilings, oil changes, etc. Third, he’s involved in both familiar and esoteric sports. In the spring, summer and fall months, he plays co-ed softball (1st base and outfielder) on a number of teams. And in the recent past, he has participated in what some call “The sport of kings” – curling. That’s right. Curling. Also known as “shoving 43 pound stones down the ice without falling and giving oneself a concussion.”

Orie’s community activities include service on the board for Crittenton Community School and steering committees for Directions for Youth and Families and United Way of Central Ohio. He is a Charter Rotarian (Clintonville).

Email: Orie @ strategyteam.com

Download Orie Kristel’s resume here.