Orie V. Kristel, Ph.D., Principal

Yes, “Orie” is a real name – a family one passed down over four generations. He earned his B.S. from Ursinus College in Pennsylvania and his MA and Ph.D. from The Ohio State University in social psychology, a branch of psychology that specializes in research pertaining to social influence, attitudes and persuasion – a perfect combination for market research. He specializes in both the theory and application of “how to influence others,” the measurement of attitudes, and the construction and application of research designs.

As father of an energetic, imaginative second grader and a playful, happy preschooler, Orie is frequently called upon to make electrical, plumbing, and other repairs to his home. Which he (mostly) enjoys.

Orie’s community activities include service on the board for Crittenton Community School, an affiliate of Directions for Youth and Families. He is a Charter Rotarian (Clintonville).

Email: Orie @ strategyteam.com

Download Orie Kristel’s resume here.